CRM Marketing Automation
Entellium Gets Sales and Marketing on the Same Page
Entellium's CRM marketing automation delivers the features marketing professionals need to manage and optimize campaigns and budget, while integrating powerful sales workflow to ensure every contact is handled the ideal way, from lead creation to winning the deal.
Marketers Need Insight—Not Their Own Tab to Manage
Entellium tightly integrates CRM marketing automation features into eSalesForce, our award-winning sales force automation module. As a result, Entellium gives marketers greater influence over campaigns, better insight into the results and the peace of mind that they are working with the same information as the sales organization.
Best of all, Entellium's products are backed by the Entellium Guarantee—so there's no more guesswork about what happens after the sale!
Say Hello to Entellium and Goodbye to Tedious and Erroneous Lead Routing
Entellium's best-in-class automatic lead distribution engine removes the hassle and lost productivity associated with manual lead routing. Leads can be automatically captured from a Web page or entered manually, or they can be imported in bulk from a purchased list or after a trade show. Next our workflow engine takes over and automatically distributes the leads based on a number of criteria (for example, products of interest, lead source, geography, vertical or company size) to the sales rep best suited to close the deal.
Sure, the competition may say they can do this. But only Entellium lets you apply multiple rules simultaneously so that leads get assigned to sales reps the best way—you have more control over how leads flow through your organization.
Usability Means Better Campaign ROI
Entellium makes it easy for reps to do more in less time. When it comes to working with lead lists, Entellium's unique record-paging feature enables reps to select multiple records (for example, all the Contacts you'd want to call today), and launch the chosen records so they're ready to page through, one by one, just like you would click through a catalog. This removes the pain associated with individually searching, opening, editing and closing each record one at a time, which is what you have to do with other CRM systems.
Similarly, other CRM solutions force reps to edit sections of the lead form one after another—so you have to navigate multiple screens and click multiple times. Even worse, you don't get to see all the information about the lead when you're making updates. With Entellium eSalesForce, you're able to make changes to the lead form all at once—it's as easy as editing a document offline.
Workforce Management You Won't Find Anywhere Else
To make sure leads don't go cold, you can specify thresholds within Entellium that optimize sales resources and complement other routing criteria. This means you can distribute leads in equal amounts ("round robin") or by ratios (where certain reps receive a set percentage of leads). With this feature, marketing management can spend more time analyzing campaign effectiveness and improving performance, instead of overseeing lead distribution and follow-up. In addition, this level of workforce management makes it easy to reward top sales performers with a greater share of incoming leads, and cut off the bottom feeders that can't close deals.
The Only Vendor with Marketing Analytics that Anticipate Future Trends
Entellium is the only CRM vendor that lets you examine "what-if" scenarios for lead source ROIs, so you examine how future campaigns should be run. In addition, Entellium has sophisticated, interactive reporting that will show lead conversion into opportunities by source. This feature enables you to quickly determine campaign ROI and move precious marketing dollars to better converting lead sources faster.
Premium Features, Maximum Value
Marketers get all of Entellium's marketing automation features with Entellium eSalesForce for less than most employees pay for their cell phone service. Don't pay upwards of $125 from the competition when Entellium delivers the business benefits you need at half the price.
Entellium Lets You "Set It and Forget It" When it Comes to Everyday Marketing Tasks
Superior activity management in Entellium means that marketing organizations can pre-configure activity sets to automate customer communication. Whether it's regular newsletters, quarterly PR highlights or an in-depth series of training materials sent to customers based how long they've been using your product, Entellium makes it easy to send the right message with a bare minimum of effort.
Entellium E-Marketing Benefits:
- Greater visibility into campaign follow-up. With Entellium, marketing sees everything the sales team does, so there's never any question about data integrity.
- No leads get lost in the shuffle. Entellium's best-in-class lead distribution engine puts you in control, and removes the pain and lost productivity of manual lead distribution. It's a snap to import lead lists of any size with Entellium's Import Wizard.
- Unlimited Webforms. Entellium lets you build an unlimited number of Webforms that automatically route new leads to the appropriate queue. Assign Webforms unique source codes, so you can track effectiveness.
- Distribute leads based on performance. Improve the ROI of marketing campaigns by giving leads to those that have earned it, so well-qualified leads aren't mismanaged by underperforming reps.
- List management. Entellium improves ROI from marketing campaigns compared to the competition because it's so much easier for reps to manage leads and advance them through the sales process. Instead of wasting time in the application navigating through records, reps that use Entellium are interacting with contacts more efficiently.
- Improved contact database integrity. Entellium is the only CRM provider that gives contacts the option of flagging themselves for deletion from your database. As a result, you have a much better sense of the quality of existing relationships. In turn, this means more effective sales and marketing campaigns in the future.
- Email management you've come to expect. Send professional-grade HTML emails to prospects and customers within Entellium. It's easy to build a library of email templates for use at different stages of the sales cycle, and then customize for that personal touch. Every email sent within Entellium is automatically attached to that prospect's record, so you have a complete view of correspondence all in one place.
- Document library and beyond. Entellium includes powerful document management features, for example version control tools that let you organize, share and collaborate on documents in any number of ways.
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