While there is a variety of CRM software applications on the market, Entellium hosted solutions focus on sales force automation and customer service and support.

Automatic Improvement

Sales force automation (SFA) solutions are designed to help sales organizations manage and optimize their sales processes. Most SFA packages offer only basic functionality and do little more than help sales representatives organize their contacts.

However, there is an emerging class of SFA solutions with robust features geared toward the entire sales process. These solutions empower both frontline sales representatives and sales management.

• A true SFA system should simplify a sales rep's day by automating tedious tasks like gathering, categorizing and distributing sales leads.
• Sales management also benefits by using a full-featured SFA with the ability to view, forecast and report on the entire sales pipeline, as well as measure the performance of each sales rep.

Everybody Needs a Little Help

Customer service and support (CSS) solutions are designed to help facilitate customer interactions with help desk or service and support representatives. CSS helps by automating customer incidents originating as service requests, complaints and other types of information requests.

A best-of-breed CSS solution should allow a customer care representative to have access to all customer interactions—appointments, tasks, notes, email, and inbound and outbound calls—in a single location, and should be automatically linked to specific contacts and company details related to a customer service incident. Through quicker incident resolution, an organization is better able to increase customer satisfaction and loyalty.